The digital age in which we live has affected many people without them even realising it, and this shows when you look at how people interact with websites. People seem to have little patience when surfing the internet, especially when shopping for something they want to buy. If your website loads slowly, it can significantly affect your bounce rate.
Rather than waiting for the page to load, many people will click back and go to one of your competitors’ websites. As such, it is something you need to take seriously.
Also Read: How To Build A Profitable Business Website From Scratch In 2021
Below are the different ways that a slow loading website can harm your business and what you can do to combat it.
Article Breakdown
How The Speed Of Your Website Can Hold Back Your SEO Efforts
As already mentioned, when your website takes too long to load, it can drive people away from your site. It can also affect your website’s rankings. Google and the other search engines place a high priority on the usability of websites, and one of the factors they look at is the loading speed of the site.
When your website loads slowly, it can mean you do not appear as high in the search results as you may, as the search engines may hold back your site from appearing in the top positions. However, there are things you can do to combat this. It will pay you to seek the services of search engine optimisation companies in Brisbane or in your local area.
What Makes Your Website Load Slowly?
There are many reasons why your website may load slowly, and you will need to look at various factors or get your SEO agency to solve the issue you are having.
One of the biggest culprits is the size of images on the website, and you will need to find a balance between the quality of the image and how quickly it loads. JavaScript can also cause issues with your site, and flash content can also cause it to load slowly.
If your website has too many HTTP requests caused by images, JavaScript, and flash content, this can also slow it down. The code used to build your website can also cause problems so make sure to have it checked.
Making Your Website Quicker
As mentioned, you can optimise the images for your website and choose compression software to reduce the size of files and pictures further.
Ensure that the coding of your website is clean and enable caching to make it load quicker. The more items you allow to be cached, the quicker the page will load, especially for returning visitors, so it is something worthwhile considering.
With so many things to look at when addressing the loading speed of your website, it can sometimes be hard to know where to start unless you are a web developer. You will want to find an expert SEO agency that can assist you with your loading speed. By doing so, you can improve the performance of your website, reduce your bounce rate, and also help to improve your overall online visibility.