Logos were underrated in early ages, and people did not think that these logos could be important for any purpose other than just entertainment.
They thought that these were small graphical images that carried no value. But then people started to think differently and began to consider logos as an important part of their marketing and branding campaigns. They began to use logos to attract potential customers and to give people an idea about the company or the product.
These logos gradually became the most essential part of the campaign, and before starting any business or launching a product, logos were the first step in its campaign.
However, the point here is that we have observed logos gaining importance, leading to the evolution of the field of logo making. Here, we have outlined three stages commonly observed in the field of logo making.
Article Breakdown
Making a Logo on Paper
Drawing and sketching were creative methods to design or make a logo in the past. People who were good at sketching and drawing used to do it. Logo making at the time had a different purpose, and logos at that time were only used to represent companies.
This method required exceptional artists to give untiring efforts to create some amazing logos. Papers and pens, or manual tools, were used to create the logos, and that was a time when originality was considered the most important thing. This was the early age of logo making.
Software and Digital Logo Making.
Then came the time when technology took over everything. As the world became increasingly digitalized, people made the field of logo design accessible through digital media.
Logo designers have now started to use software to create their logos. Their logos made the logo design easy and gave it more perfection.
Here, the field began to rely on both software skills and creativity. Creativity, a fundamental aspect of logo making, can be improved through this software.
The people started to work on this software to make the logos and the designs that they created become inch-perfect, as well as 3D and animated logos became a concept after the introduction of this software.
This software, on the one hand, facilitated the work of designers, and on the other hand, made the field more professional. In the field, it was also considered that only people familiar with technology could become logo designers. This led to people who loved colors and creativity learning how to use these technologies.
So it was actually not a win-win situation, but this was a change in the field that had both positive and negative aspects.
Online Tools
After it was seen that such software has made the field encounter these issues, people started to think about different ways to design logos, and then free logo makers and downloads became a new concept in the field. These logo makers were to assist people in their logo-making needs.
Now, people have the option to create their own logos using just a tool, eliminating their dependency on experts. Also, the costs were reduced, and online access was the cherry on the cake.
These tools enabled users to create various designs and templates that could be customized according to their respective specifications. This is the most recent invention in the field of logo design, which has achieved effective results.
The field has shifted from manual means to completely being on technological mediums, and this is what the field has revolved around. The field, although it still appreciates creativity, has no room for people or companies that have no creativity or innovation in their logos.